根据国家统计局公布的数据，电器行业2015年下半年

来源: 未知 2016-07-11 合肥热点网

全国网上零售额16459亿元，同比增长39.1%。网上零售额占社会消费品零售总额的比重为11.6%，继2014年线上渗透率破10%(10.7%)之后继续攀升。其中，实物商品网上零售额13759亿元，增长38.6%，占社会消费品零售总额(包括服务和实物)的比重为9.7%。这体现出互联网对我国经济增长，尤其对结构调整和转型升级的贡献率持续上升。说明网络购物在日渐成为我国国民消费主力渠道的同时，自身发展趋于平稳——稳步上升正代替之前的激流猛进，在线消费环境日渐完善。

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值此电器电商化的重要时期，中国电器平台将把之后的工作重心完全转移到线上，虽然从几年前电器电商市场刚起步的阶段开始，中国电器就已经预料到了这个电器电商化过程的发生，但此刻时机以完全成熟，中国电器CEO杨书春表示：中国电器将花费大量的人力物力财力，结合已有的资源和经验，利用现在已日趋成熟的互联网和物联网环境，开拓创新，打开新的电器市场，和创造新的电器需求，打造最大最权威最快速最便捷的电器电商平台，使用户足不出户便能结合自己的需求来享受最好的产品和服务。

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